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	<title>The Real Story &#187; Uno</title>
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		<title>Social Games: The Next Juggernaut?</title>
		<link>http://realnetworksblog.com/?p=1481</link>
		<comments>http://realnetworksblog.com/?p=1481#comments</comments>
		<pubDate>Thu, 11 Mar 2010 22:11:01 +0000</pubDate>
		<dc:creator>Lacy Kemp</dc:creator>
				<category><![CDATA[Casual Games]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[GameHouse]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Cafe World]]></category>
		<category><![CDATA[COLLAPSE!]]></category>
		<category><![CDATA[Electronic Arts]]></category>
		<category><![CDATA[Facebook. social games]]></category>
		<category><![CDATA[farmville]]></category>
		<category><![CDATA[Mafia Wars]]></category>
		<category><![CDATA[Mindjolt]]></category>
		<category><![CDATA[Petville]]></category>
		<category><![CDATA[Playfish]]></category>
		<category><![CDATA[PoxNora]]></category>
		<category><![CDATA[Scrabble]]></category>
		<category><![CDATA[Sony. Bejeweled Blitz]]></category>
		<category><![CDATA[Text Twist]]></category>
		<category><![CDATA[Uno]]></category>

		<guid isPermaLink="false">http://realnetworksblog.com/?p=1481</guid>
		<description><![CDATA[Social games are all the rage these days. Zynga has flipped Facebook on its head with Farmville. Mafia Wars has half of my friends asking me to join their side so they can get a sub-machine gun. And, I get notifications of people crushing hugely high scores in COLLAPSE! at least once a day. The [...]]]></description>
			<content:encoded><![CDATA[<p>Social games are all the rage these days. Zynga has flipped Facebook on its head with <a href="&lt;a rel=”nofollow” href=&quot;http://www.appdata.com/facebook/apps/index/id/102452128776” target=&quot;_blank&quot;&gt;anchor text&lt;/a&gt;">Farmville</a>. <a href="&lt;a rel=”nofollow” href=&quot;http://www.appdata.com/facebook/apps/index/id/10979261223” target=&quot;_blank&quot;&gt;anchor text&lt;/a&gt;">Mafia Wars</a> has half of my friends asking me to join their side so they can get a sub-machine gun. And, I get notifications of people crushing hugely high scores in COLLAPSE! at least once a day. The point is social games are everywhere. Isn&#8217;t that so&#8230;social of them?</p>
<p>So, what&#8217;s the big deal? The fact is, right now there are 82 million monthly active users of Farmville on Facebook. 82 million! And that&#8217;s just one game! There are a few gaming companies that are currently dominating the market. Zynga has a strong-hold on the market with Farmville, Petville and Mafia Wars. Mindjolt is a big winner with their suite of games on Facebook and just under 20 million monthly active users. And  Slide, Inc has several games in the top 20 on Facebook.</p>
<p>What is it that makes these games so appealing? For starters, they&#8217;re (duh) social. They require you to interact with other friends on social networks to achieve certain goals. You need neighbors to help tend to your plots of land and milk your cows in Farmville. In Cafe World you hire your friends to help you run your business and vice versa. In Uno, you can play against your friends or strangers from halfway around the world. There&#8217;s a hint of friendly competition involved. The game &#8220;<a href="http://www.appdata.com/facebook/apps/index/id/6808102865">How Fast Are you? PROVE IT</a>!&#8221; is nothing more than typing the ABC&#8217;s as fast as possible and comparing how you do relative to your friends. Seriously, that&#8217;s it.  And it&#8217;s crazy how hard it is to get an awesome time. (I got 4.85 seconds. Take that!) The point is, there is interaction with other people involved in these games,an inherent desire people have when they play. They&#8217;re flocking to social games because they want the company provided by the games.</p>
<p><a href="http://realnetworksblog.com/wp-content/uploads/2010/03/COLLAPSE.bmp"><img class="aligncenter size-full wp-image-1494" title="COLLAPSE" src="http://realnetworksblog.com/wp-content/uploads/2010/03/COLLAPSE.bmp" alt="COLLAPSE! on Facebook" /></a></p>
<p>While social games have been dominated by companies you may have never heard of, some big name game companies are jumping into the arena now, too. Sony just released <a href="http://www.appdata.com/facebook/apps/index/id/6808102865">PoxNora</a> for Facebook, which tends to play a bit more like a hardcore game in that it&#8217;s not overly social, doesn&#8217;t spam your friends with &#8220;join my mob,&#8221;  &#8221;I just planted some soy beans!&#8221; It allows users to play in single-player or multi-player mode and it already has 2.5 million users. Electronic Arts also recently tossed their hat into the arena by <a href="http://bits.blogs.nytimes.com/2009/11/09/electronic-arts-buys-playfish-the-social-games-start-up/">purchasing Playfish</a>, a successful social games startup for $400 million. Not chump change.</p>
<p>What does this mean for the social games industry? One thing is for sure. It&#8217;s not just a fad. Facebook isn&#8217;t going away anytime soon and neither are the games. They are serious money-makers. The ability to purchase &#8220;virtual goods,&#8221; (items that you buy with real currency that you can use in the game to buy supplies, weapons, etc) has made social games into a <a href="http://www.insidesocialgames.com/2010/01/20/china-virtual-goods-are-big-social-games-are-still-growing/">billion dollar industry</a>. Hundreds of millions of monthly active users aren&#8217;t going away. They&#8217;re growing every month, along with the <em>real</em> dollars they spend. Social games are the focus of major gaming conferences worldwide, and entire business units are being created to focus just on this genre.</p>
<p>Which social games do you play? Are you addicted to Farmville? <a href="http://www.gamehouse.com/download-games/collapse">COLLAPSE!</a>? <a href="http://www.appdata.com/facebook/apps/index/id/18114949628">Text Twist</a>? Personally, I&#8217;m a big fan of <a href="&lt;a rel=”nofollow” href=&quot;http://www.appdata.com/facebook/apps/index/id/40343401983” target=&quot;_blank&quot;&gt;anchor text&lt;/a&gt;">Bejeweled Blitz</a>, mostly because of the hypnotic voice within the game. We&#8217;d love to hear what you think of social games. Do you think they&#8217;re going to stick around or is it another passing game trend?</p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>10 Questions: Garrett Link</title>
		<link>http://realnetworksblog.com/?p=930</link>
		<comments>http://realnetworksblog.com/?p=930#comments</comments>
		<pubDate>Fri, 09 Oct 2009 20:37:46 +0000</pubDate>
		<dc:creator>Lacy Kemp</dc:creator>
				<category><![CDATA[Casual Games]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[GameHouse]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[RealNetworks]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Atari 2600]]></category>
		<category><![CDATA[Board Games]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[farmville]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[social games]]></category>
		<category><![CDATA[Text Twist]]></category>
		<category><![CDATA[Total Annihilation]]></category>
		<category><![CDATA[Uno]]></category>
		<category><![CDATA[Video game]]></category>

		<guid isPermaLink="false">http://realnetworksblog.com/?p=930</guid>
		<description><![CDATA[1: You grew up in Alaska. I picture wolverines, huge snowfields and Dick Proenneke. What was it really like?
You left out Igloo&#8217;s.
I grew up in Anchorage, a town of about 250,000, but aside from the weather and outdoor activities, I suspect it&#8217;s about any town it&#8217;s size.  You&#8217;re right about the Wolverines.  Alaskans, some Alaskans, [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">1: You grew up in Alaska. I picture wolverines, huge snowfields and Dick Proenneke. What was it really like?</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">You left out Igloo&#8217;s.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">I grew up in Anchorage, a town of about 250,000, but aside from the weather and outdoor activities, I suspect it&#8217;s about any town it&#8217;s size.  You&#8217;re right about the Wolverines.  Alaskans, some Alaskans, use wolverine fur for their parka hoods and trim &#8212; it lasts for ever and is &#8220;frost-proof.&#8221;  Of course, it was rare to see one around town, I never have.  Snow fields is a bit romantic, more like snow and ice, everywhere, especially the roads, where they lay down tons of sand salt all winter long, which makes everything brown and dirty and trashes your cars!</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">And no, I didn&#8217;t live in an igloo, although I built several at various times in my life, and called one home for 3 nights of &#8220;wilderness survival training!&#8221;  We lived in a house like everyone else.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">2: How did your childhood affect you having a successful career in the gaming industry?</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">Childhood is when we learn to play.  I did a lot of playing with my 4 brothers.  My older brothers were the rule makers, whatever came in the box was never the right way to play, and as one of the youngest of 5, my opinion mattered little.  This led to a lot of creative play and experimentation that has stuck with me over the years.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">My first exposure to &#8220;video games&#8221; came through the Atari 2600, which ushered in a whole new era of gaming in our household, all the sudden the &#8220;machine&#8221; made the rules, not my older brothers.  We were captivated by Air Sea Battle and Football and even Warolrds!  Soon came Apple ][ computers, and we had one in the house, this gave me some exposure to coding, you'd be amazed how I hacked up some of those old games in junior high school!  We also had a modem, a 110/300/1200 baud one, which allowed me to dial into some of the very beginnings of the internet through local BBS's, and an early ancestor of "Social Games."  At a very young age I found a passion for connecting with people and playing games that has stuck with me throughout my life.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">I also credit my 7th grade science teacher.  He told us if we could juggle 3 balls for 15, he'd give us an A.  I probably earned the A I got, but I did learn to juggle, and I often remember that the threat of a bribe (juggling for an A) inspired me to get both an A and learn to juggle.  Perhaps more interesting, was that my teacher also was the faculty sponsor for chess club.  I signed up.  Chess was easy enough to pick up, but it's been a life long pursuit to master.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">Every time I pick up the juggling balls, or whatever threesome of juggling objects on hand, I think about my 7th grade science teacher, my A, and chess club.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">3: Was there ever a moment in your life that you didn’t care about games?</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">No, that is silly.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">4: What is the one piece of gaming equipment that had the most influence on you over the years?</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">Me.  I use my brain to solve the puzzles and my hands (and most recently body) to execute my brains desires.  I use my brain to share my gaming experiences with others as well, which is one of the greater joys of gaming.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">There have been countless technological and product innovations along the way, and I know there will certainly be more in the future.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">Right now, the iPhone is very influential to me in that I've found a gaming device that is always with me, charged, connected to the internet and places and people I care about, like <a class="zem_slink" title="Facebook" rel="homepage" href="http://facebook.com">Facebook</a>.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">5: How did you get started in the gaming industry?</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">Stuffing poster tubes as a temp at <a class="zem_slink" title="Humongous (game developer)" rel="wikipedia" href="http://en.wikipedia.org/wiki/Humongous_%28game_developer%29">Humongous Entertainment</a>.  I was doing odd jobs at the time, temping a lot, and obviously not to proud to stuff a poster tube.  While I was on site, I met some people that were testing a war game!  I quickly got myself a job in the QA department testing on the game that later became <a class="zem_slink" title="Total Annihilation" rel="wikipedia" href="http://en.wikipedia.org/wiki/Total_Annihilation">Total Annihilation</a>, an RTS published in late 1997.  I was really lucky, both to have stuffed poster tubes and to have worked on TA, as it was very innovative for it's time as pointed out in <a class="zem_slink" title="GameSpy" rel="homepage" href="http://www.gamespy.com/">GameSpy</a>'s 2004 top 10 of all time RTS list, in which TA took the top spot:  http://archive.gamespy.com/top10/february04/rts/index11.shtml</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">6: How do you feel about 11 million people flocking to farm games on Facebook?</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">That's 11M people a day!  Mashable covered this recently and it's all the buzz in the social gaming space, there are at least a dozen "farm" games!  I think it's great so many are moving to Facebook and playing games, but I doubt it's sustainable.  People will quickly be looking for similar but different games to fill their gaming needs.  Social gaming and using the social graph in gaming is really new, and what we're seeing now with the rush of Farm games is the first generation of social gaming playing out.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">I'm also a bit jealous, I would have liked to have had the first farm game.  The work the first guys did, was innovative and has helped define characteristics of a genre of games that can me reapplied many times to many games and many themes.  So, my hats off to whomever was first!</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">7: What is gamehouse doing in the social space? Do people even know we exist there? How do you plan to grow that space?</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">We are just getting started in the space.  We believe social networks offer new opportunities for people play games and more importantly share their game playing experiences with people they know.  We've taken a couple popular multi-player games Scrabble and Uno to Facebook, and one of our oldest hits Text Twist as well.  We're very pleased with our success so far, and are going to continue to develop and publish great games wherever people are that want to play them.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">Many millions of people have played our games, so plenty know we exist.  We're not a top player in the space yet, but I think in time you'll see us emerge as a leading gaming company.  All the pieces are here for us, and we're just putting them together like a puzzle.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">Grow the social space?  No need, it's growing itself just fine.  When I got involved on Facebook, I think they had 50M monthly users, today, it's over 250M.  It was less than 2 years ago.  It took radio and television how long to reach 250M?  :)  Once people find a social network, they tend to flock towards gaming.  The trick is to make great games, growing the share of players playing is simply stated as "it's all about the game," which is a nice phrase our division President John Barbour rallies his troops around at team meetings!</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">8: If you could be any game character who would it be and why?</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">May I have a pass please?  I have thought about this for 4 days now, and my only answer is:  Myself.  This is what I like so much about the games on Facebook today, they allow you to be you.  Sure, over the years I've role-played lots of characters, and I've identified with countless other characters and monsters from games, but I really just want to be me.  No, this is not an invitation to put my likeness in a game.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">9: You said that every politician should have to play and master real-time strategy games. Why?</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">Well, this is a topic of a future book I might one day write, and it's probably very cynical and a little dark, so take it with a grain of salt.  Most RTS games are war games.  Politicians start wars.  To be successful at winning a RTS game, you must first control the resources.  This is the part I think the politicians can learn from.  To win the war, they must control the resources.  In the past, most military successes happened this way.  Today, I'm not sure that is the case.  Imagine if the USA had gone into Iraq and taken control of the oil along with all the rest.  Many more options for victory.  That's all.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">10: Why is there such a stigma associated with the word “gamer”?</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">One word:  Jealousy.  It happened when "play" became intertwined with technology, specifically computer and console gaming.  Very early games required a skill set that I tend to refer to as "twitch."  High hand-eye coordination combined with great reaction time.  The children were good at it, the parents were not.  The parents became jealous, in part because they lacked the skill, but also because they were worried about the amount of money it cost and possibly most importantly what would the impact be on their child if they were playing games and not outside playing.</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">Well, that's what I think the genesis is, but I think we've come a very long way.  Today, may people play games regularly and don't consider themselves gamers.  I think this is much more a reflection on gaming's place in society.  Gaming is a hobby just the same as reading, fly fishing, riding a bike, and so on.  Most of us who play and consider ourselves gamers, also play sports, listen to music, follow politics, and so on.</div>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><span style="color: #000000; -webkit-text-decorations-in-effect: none;">This is the 3rd interview in our series called "10 Questions." Today we're chatting with the very entertaining Garrett Link, general manager of Social Games.</p>
<p><strong>Real Story:</strong> You grew up in Alaska. I picture wolverines, huge snowfields and <a href="http://www.dickproenneke.com/" target="_blank">Dick Proenneke</a>. What was it really like?</p>
<p><strong>Garrett Link</strong>: You left out Igloos.</p>
<p>I grew up in Anchorage- a town of about 250,000- but aside from the weather and outdoor activities, I suspect it's about like any town its size.  You're right about the wolverines.  Alaskans, some Alaskans, use wolverine fur for their parka hoods and trim -- it lasts for ever and is "frost-proof."  Of course, it was rare to see one around town. I never have.  "Snow fields" is a bit romantic. It's more like snow and ice, everywhere. Especially the roads, where they lay down tons of sand salt all winter long, which makes everything brown and dirty and trashes your cars!</p>
<p>And no, I didn't live in an igloo. Although I built several at various times in my life, and called one home for 3 nights of "wilderness survival training!"  We lived in a house like everyone else.</p>
<p><strong>RS</strong>:  How did your childhood affect you having a successful career in the gaming industry?</p>
<p><strong>GL</strong>: Childhood is when we learn to play.  I did a lot of playing with my four brothers.  My older brothers were the rule makers. Whatever came in the box was never the right way to play, and as one of the youngest of five, my opinion mattered little.  This led to a lot of creative play and experimentation that has stuck with me over the years.</p>
<p>My first exposure to "video games" came through the Atari 2600, which ushered in a whole new era of gaming in our household.  All of a sudden the "machine" made the rules -not my older brothers.  We were captivated by Air Sea Battle and Football and even Warlords!  Soon came Apple ][ computers. We had one in the house, and this gave me some exposure to coding. You'd be amazed how I hacked up some of those old games in junior high school!  We also had a modem, a 110/300/1200 band one, which allowed me to dial into some of the very beginnings of the Internet through local BBS's, and an early ancestor of  "social games."  At a very young age I found a passion for connecting with people and playing games that has stuck with me throughout my life.</p>
<p>I also credit my 7th grade science teacher.  He told us if we could juggle three balls for 15 minutes, he'd give us an A.  I probably earned the A I got, but I did learn to juggle, and I often remember that the threat of a bribe (juggling for an A) inspired me to both get an A AND learn to juggle.  Perhaps more interesting, was that my teacher was  also the faculty sponsor for chess club.  I signed up.  Chess was easy enough to pick up, but it's been a lifelong pursuit to master.</p>
<p>Every time I pick up the juggling balls, or whatever threesome of juggling objects on hand, I think about my 7th grade science teacher, my A, and chess club.</p>
<p><strong>RS:</strong> Was there ever a moment in your life that you didn’t care about games?</p>
<p><strong>GL:</strong> No, that's silly.</p>
<p><strong>RS</strong>: What is the one piece of gaming equipment that had the most influence on you over the years?</p>
<p><strong>GL</strong>: Me.  I use my brain to solve the puzzles and my hands (and most recently body) to execute my brain's desires.  I use my brain to share my gaming experiences with others as well, which is one of the greater joys of gaming.</p>
<p>There have been countless technological and product innovations along the way, and I know there will certainly be more in the future.</p>
<p>Right now, the iPhone is very influential to me in that I've found a gaming device that is always with me, charged and connected to the Internet and to places and people I care about, like Facebook.</p>
<p><strong>RS: </strong>How did you get started in the gaming industry?</p>
<p><strong>GL</strong>: Stuffing poster tubes as a temp at Humongous Entertainment.  I was doing odd jobs at the time, temping a lot, and obviously not too proud to be stuffing poster tubes.  While I was on site, I met some people that were testing a war game!  I quickly got myself a job in the QA department testing on the game that later became Total Annihilation, a RTS (Real-Time Strategy) game published in late 1997.  I was really lucky - both to have stuffed poster tubes and to have worked on TA, as it was really innovative for its time.  In <a href="http://archive.gamespy.com/top10/february04/rts/index11.shtml" target="_blank">GameSpy's 2004 top 10</a> of all time RTS list, TA took the top spot.</p>
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<dt class="wp-caption-dt"><img class="size-medium wp-image-1051" style="padding: 0px; margin: 0px; border: 0px none initial;" title="garrett" src="http://realnetworksblog.com/wp-content/uploads/2009/10/garrett-224x300.jpg" alt="Garrett racking servers" width="224" height="300" /></dt>
<dd class="wp-caption-dd" style="font-size: 11px; line-height: 17px; padding-top: 0px; padding-right: 4px; padding-bottom: 5px; padding-left: 4px; margin: 0px;">Garrett racking servers</dd>
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<p><strong>RS</strong>: How do you feel about hundreds of millions of people flocking to farm games on Facebook?</p>
<p><strong>GL:</strong> That's hundreds of millions of people a day!  <a href="http://mashable.com/2009/08/27/farmville-facebook/" target="_blank">Mashable covered this recently</a> and it's all the buzz in the social gaming space. There are at least a dozen "farm" games!  I think it's great so many are moving to Facebook and playing games, but I doubt it's sustainable.  People will quickly be looking for similar but different games to fill their gaming needs.  Social gaming and using the social graph in gaming is really new, and what we're seeing now with the rush of farm games is the first generation of social gaming playing out.</p>
<p>I'm also a bit jealous. I would have liked to have had the first farm game out there.  The work the first guys did was innovative and has helped define the characteristics of a genre of games that can be re-applied many times to many games and many themes.  So, my hat's off to whoever was first!</p>
<p><strong>RS</strong>: What is Gamehouse doing in the social space? Do people even know we exist there? How do you plan to grow that space?</p>
<p><strong>GL</strong>: We are just getting started in the space.  We believe social networks offer new opportunities for people to play games and more importantly share their game playing experiences with people they know.  We've taken a couple popular multi-player games- Scrabble and Uno- to Facebook, and one of our oldest hits, Text Twist, as well.  We're very pleased with our success so far, and are going to continue to develop and publish great games wherever people want to play them.</p>
<p>Millions of people have played our games, so plenty know we exist.  We're not a top player in the space yet, but I think in time you'll see us emerge as a leading gaming company.  All the pieces are here for us, and we're just putting them together like a puzzle.</p>
<p>Grow the social space?  No need. It's growing itself just fine.  When I got involved on Facebook, I think they had 50M monthly users. Today, it's over 250M.  That growth happened in less than 2 years.  It took radio and television how long to reach 250M? Once people find a social network, they tend to flock towards gaming.  The trick is to make great games. Growing the share of players playing is simply about making it, "all about the game." That's a nice phrase our division President John Barbour rallies us around at team meetings!</p>
<p><strong>RS</strong>: If you could be any game character who would it be and why?</p>
<p><strong>GL:</strong> May I have a pass please?  I have thought about this for four days now, and my only answer is:  Myself.  This is what I like so much about the games on Facebook today, they allow you to be you.  Sure, over the years I've role-played lots of characters, and I've identified with countless other characters and monsters from games, but I really just want to be me.  No, this is not an invitation to put my likeness in a game.</p>
<p><strong>RS</strong>: You said that every politician should have to play and master real-time strategy games. Why?</p>
<p><strong>GL</strong>: Well, this is a topic of a future book I might one day write, and it's probably very cynical and a little dark, so take it with a grain of salt.  Most RTS games are war games.  Politicians start wars.  To be successful at winning a RTS game, you must first control the resources.  This is the part I think politicians can learn from.  To win the war, they must control the resources.  In the past, most military successes happened this way.  Today, I'm not sure that is the case.  Imagine if the USA had gone into Iraq and taken control of the oil along with all the rest of the resources.  Many more options for victory.  That's all I'm saying.</p>
<p><strong>RS</strong>: Why is there such a stigma associated with the word “gamer”?</p>
<p><strong>GL:</strong> One word:  Jealousy.  It happened when "play" became intertwined with technology, specifically computer and console gaming.  Very early-on, games required a skill set that I tend to refer to as "twitch."  High hand-eye coordination combined with great reaction time.  The children were good at it, the parents were not.  The parents became jealous, in part because they lacked the skill, but also because they were worried about the amount of money it cost and, possibly, what the impact would be on their child if they were playing games and not outside playing.</p>
<p>Well, that's what I think the genesis is, but I think we've come a very long way.  Today, many people play games regularly and don't consider themselves "gamers."  I think this is much more a reflection on gaming's place in society today.  Gaming is a hobby just the same as reading, fly fishing, riding a bike, and so on.  Most of us who play and consider ourselves gamers, also play sports, listen to music, follow politics, and so on.</p>
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		<title>Social Gaming: a New Frontier</title>
		<link>http://realnetworksblog.com/?p=768</link>
		<comments>http://realnetworksblog.com/?p=768#comments</comments>
		<pubDate>Wed, 22 Jul 2009 23:31:27 +0000</pubDate>
		<dc:creator>Lacy Kemp</dc:creator>
				<category><![CDATA[Casual Games]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[GameHouse]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Real Games]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[casual connect]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flowplay]]></category>
		<category><![CDATA[oberon]]></category>
		<category><![CDATA[PopCap Games]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[Uno]]></category>

		<guid isPermaLink="false">http://realnetworksblog.com/?p=768</guid>
		<description><![CDATA[Yesterday I attended a Casual Connect panel on social gaming titled A Perilous Journey: Negotiating the Chasm Between Casual and Social Games. The title was a bit dramatic compared to the panel. However, the panel was quite enlightening. The panelists were Garrett Link of GameHouse, Derrick Morton of Flowplay, and John David (JD) of PopCap [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday I attended a Casual Connect panel on social gaming titled A Perilous Journey: Negotiating the Chasm Between Casual and Social Games. The title was a bit dramatic compared to the panel. However, the panel was quite enlightening. The panelists were Garrett Link of <a class="zem_slink" title="GameHouse" rel="homepage" href="http://www.gamehouse.com/">GameHouse</a>, Derrick Morton of <a href="http://www.flowplay.com/corp/index.shtml" target="_blank">Flowplay</a>, and John David (JD) of <a class="zem_slink" title="PopCap Games" rel="homepage" href="http://www.popcap.com/">PopCap</a> and the moderator was David Nixon of <a href="http://corp.oberon-media.com/" target="_blank">Oberon</a>.</p>
<p>The topics ranged from how each participant got into the casual space to metrics and revenue. Each panelist brought a different feel to the discussion. When asked about bringing Bejeweled to <a class="zem_slink" title="Facebook" rel="homepage" href="http://facebook.com">Facebook</a>, JD noted that originally Bejeweled was intended to be a relaxing stress-free game. But by adding a social element to it they felt like they needed to make it more competitive, thus adding a one minute time limit to the game. Uno, from GameHouse was an easy game to bring to Facebook because it was already one of the most popular games in the world. It seemed like a natural selection.</p>
<p>The panelists also discussed brand awareness and how they chose the games to incorporate into a social platform. Here&#8217;s an excerpt of Garrett and JD discussing brand awareness among their leading social games, Uno and Bejeweled Blitz, both on Facebook.</p>
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<p>How to maintain traffic growth and usability was another topic discussed. Uno has seen rapid growth since day one, but especially since the ability to invite friends to play has been active. (It started as just being randomly grouped with three other people around the world). When the traffic spikes get too high for the servers to handle, the GameHouse folks have to adjust quickly. But that&#8217;s something they&#8217;ve been able to accommodate and definitely something they&#8217;re grateful for. The Bejeweled Blitz team saw steady traffic increases for the first couple of months then a sudden stall in uptake. They attributed this to Facebook&#8217;s update that let users opt out of posting their game scores into their friends&#8217; feeds. To combat this, they introduced star medals which would be posted in the users feed as they got better at the one minute game. This dramatically increased traffic from then on. JD&#8217;s advice for studios wanting to get onto the social platform is to be sure to stay ahead of what Facebook, or whatever social site you&#8217;re utilizing, is doing. Don&#8217;t get caught unprepared.</p>
<p>As the panel wrapped up, Nixon asked one final fun question: if there was one game out there that you would want to either see on a social platform or NEVER see (because it could be the end of your game) what would it be?<br />
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<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles by Zemanta</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://mashable.com/2009/03/27/uno-facebook/">Is UNO the New Scrabble on Facebook?</a> (mashable.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.slideshare.net/denkigames/a-game-is-a-game-is-a-game"> A Game Is A Game Is A Game </a> (slideshare.net)</li>
<li class="zemanta-article-ul-li"><a href="http://www.xconomy.com/seattle/2009/05/13/seattle-firms-ilike-popcap-and-zumobi-partner-with-apple-an-iphone-update/"> Seattle Firms iLike, PopCap, and Zumobi Partner with Apple &#8211; an iPhone Update </a> (xconomy.com)</li>
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		<title>Play Uno on Facebook!</title>
		<link>http://realnetworksblog.com/?p=513</link>
		<comments>http://realnetworksblog.com/?p=513#comments</comments>
		<pubDate>Wed, 25 Mar 2009 19:59:22 +0000</pubDate>
		<dc:creator>Lacy Kemp</dc:creator>
				<category><![CDATA[Casual Games]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[GameHouse]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Partnerships]]></category>
		<category><![CDATA[casual game]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Game]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[Uno]]></category>

		<guid isPermaLink="false">http://realnetworksblog.com/?p=513</guid>
		<description><![CDATA[Do you spend hours a day on Facebook? Do you love playing games against other people? Do you love to beat people from all over the world in these games? You&#8217;re not alone. And we&#8217;re here to help. Announced today, GameHouse, along with Mattel, has just launched Uno Live (BETA) on Facebook. Prepare to spend more [...]]]></description>
			<content:encoded><![CDATA[<p>Do you spend hours a day on <a class="zem_slink" title="Facebook" rel="homepage" href="http://facebook.com">Facebook</a>? Do you love playing games against other people? Do you love to beat people from all over the world in these games? You&#8217;re not alone. And we&#8217;re here to help. Announced today, <a class="zem_slink" title="GameHouse" rel="homepage" href="http://www.gamehouse.com/">GameHouse</a>, along with Mattel, has just launched <a class="zem_slink" title="Uno (video game)" rel="wikipedia" href="http://en.wikipedia.org/wiki/Uno_%28video_game%29">Uno</a> Live (BETA) on Facebook. Prepare to spend more time than you ever thought possibe on Facebook. A hard concept to swallow, we know.</p>
<p>That&#8217;s right, America&#8217;s favorite game is now on Facebook. And it&#8217;s social. And it&#8217;s really really fun. And you&#8217;re probably going to get in trouble for playing too much. Don&#8217;t say I didn&#8217;t warn you. Uno is fun on its own, but the interaction garnered from people all over the world is definitely the best part. In my most recent game I had a Brazilian, a Scott, a Michigan(ite?), and myself. It&#8217;s a fun world-wide game that brings everyone a little closer together.</p>
<p>So what are you waiting for? Go play and let us know what you think!</p>
<p><img class="aligncenter size-full wp-image-516" title="unoscreen1" src="http://realnetworksblog.com/wp-content/uploads/2009/03/unoscreen1.bmp" alt="unoscreen1" /></p>
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